Nestlé gets em started young

2009 March 1
by Rachel Rose

So, last week  we finally decided to send our lovely little daughter to nursery school a few mornings per week.  There are pros and cons that I won’t bother discussing in detail here; we all know that kids need the company of other children, but that they also benefit from close attachment to their caring parents.  But I must say that I was not quite prepared to have this enter my house quite so suddenly:

Nestle recommends AT LEAST 1/2 litre per day folks.

Nestle recommends AT LEAST 1/2 litre per day folks.

crap from nestle.

crap from nestle.

For those of you who don’t read Spanish, the label says “Grow healthily, for a balanced development.  From one year onwards, it is recommended to take at least 1/2 litre daily of Nestle Crecimiento. ” (their bold type.)  Can we discuss just who it is who recommends that anyone over one year old consume at least 1/2 litre daily of Nestle milk crap?  Can we discuss the authoritative tone of this label?  Can we discuss marketing this crap in my daughter’s daycare?    I must say that I am apt to march down to the town  council with the offending tetrapack and see what can be done to stop this insidiousness.  Harrumph.

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